
Our story
SAFIRO is the leading luxury jeweler committed to designing for the modern community, by a family of diamond experts since 1969.
We offer timeless designs, the best value, and the best after sales service for our customers.
We strive to continue an exceptional, personalized, curated experience for our people.
#teamsafiro
THE CRAFTSMANSHIP
We source the best diamonds, and our promise is that your jewelry is delivered free of quality defects. Our pieces are handcrafted using ethically sourced diamonds and precious gemstones in highest quality 18k gold without fillers, vermeills, platings, or other substitutes.

Started from one stone
to countless jewelry pieces - only because of your trust
“Jewelry is a very personal thing... it should tell a story about the person who’s wearing it.”
-Garance Daré
This way of thinking is one of the primary reasons the SAFIRO collections were born. We work only with the best diamonds, to give you exceptional quality you can pass down to the next generation.
Exceeding your expectation, to ensure your satisfaction
Our commitment to keep providing you with the best products and services begins with selecting most talented specialists. As a family-owned enterprise, we work closely with the members of our company to maintain our heritage, as well as to continue to grow as the market leader in the future.

OUR STORE
Meticulously crafted rings at ridiculously honest prices? You might say, we’re the answer!




TEAM CULTURE
SOURCED FROM COUNTRIES WITH ETHICAL LABOUR PRACTICES
SAFIRO Loves recycled diamonds, and you should too
DISCOVER THE PERFECT DIAMOND. ENTIRELY SUSTAINABLE.

100%

100%

100%
MEET OUR TEAM
Who can you trust, darling? It's us. We are an honest company. No scandalous mark-ups here. Deciding on the first diamond you want to buy, or your engagement ring? Scared of being ripped-off online? This is where SAFIRO stands humbly at your service.

CERTIFICATION & AUTHENTICITY
The reality of diamond clarity grades and industry pricing is that you will pay way more for flawless and internally flawless stones.

GIA CERTIFIED


GEMRESEARCH SWISSLAB
